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E-commerce Start-Up and Follow-Up Post-Implementation



Background
A new E-commerce venture in men’s clothing required a robust financial model of the business plan in order to be able to back capital-raising efforts from sophisticated investors. After starting up the business, the company experimented strong growth and required successive rounds of financing and a financial model that kept up with the changes to the business.

Approach
During start-up a thorough due diligence of the business plan was conducted by Isthmus Partners in several workshops with the venture’s principals. The key drivers underpinning the business plan were identified and their links to the venture’s financial needs established. A financial model built on a comprehensive set of relevant inputs was prepared to project the initial financing requirements of the venture and the profitability of the business. The model allowed multiple scenarios and the test of sensitivities of outputs to key inputs and was a helpful tool not only for the capital raising but also for management’s decision making.

Once the venture started-up it experimented strong growth and required successive rounds of capital. Isthmus Partners continued to have a monitoring role updating the financial modelling and facilitating the business analytics of vast amounts of data; Isthmus Partners focused on the links between the business data and the financial position and financial drivers of the Company.

Isthmus Partners demonstrates in this case study its ability to stay the long haul with clients, in this case with a team of entrepreneurs from the early start-up phase through to a growing company with dozens of employees. Isthmus Partners’ familiarity with the business is a great asset to the principals and our analysis and tools assist the principal’s strategic and financial decision making.

Financial Modelling for a Start-Up Wood Board Manufacturer in Abu Dhabi



Background
Project for a new venture to open a factory in Abu Dhabi using an innovative proprietary technology to transform palm tree waste into wood board. The project required a relatively large amount of funding and a sophisticated financial model supporting the capital raising for the project.

Approach
Isthmus Partners worked side-by-side with the Company’s principals to understand the dynamics of the business and prepare a detailed financial model encompassing all the relevant financial drivers. The outputs for the financial model where used for an information memorandum on the project and to support capital raising. Isthmus Partners assisted the principals in a lengthy capital raising process which required changes to the financial model to reflect varying potential capital structures.